We feature great artists such as George Strait, Alan Jackson, Toby Keith, Garth Brooks, Brad Paisley, Reba McEntire, Clint Black, Mark chestnut, Brooks & Dunn, Clint Black, Alabama, Blake Shelton, and country legends like Merle Haggard, Buck Owens, George Jones, Johnny Cash and Willie Nelson. The Ranch caters to listeners ages 35+. Our listeners are ranchers, hunters, local business owners and family oriented. They range from working, blue-collar/white-collar to homeowners and landowners. 92.3 The Ranch is three-time winner of “Station of the Year” by ABC/Buck Owens Real Country Network and the “Best of the Best” in several area newspapers. Seven time recipient of the Texas Association of Broadcasters-Bonner McLane Award for “Best Medium Market Community Service”. Hill Country Coverage Area: Kerrville, Fredericksburg, Boerne, Comfort, Ingram, Center Point, Hunt, Blanco, Bandera, Medina, Stonewall, Hye, Johnson City, Tarpley, Utopia, Welfare, Sisterdale, Waring, Kendall, Harper and more.