Chicken Marketing Summit

The Chicken Marketing Summit brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Today’s consumers demand convenience and reliability when shopping for chicken in both grocery stores and restaurants, moving away from traditional methods like paper flyers and phone orders. They now expect seamless online ordering, user-friendly apps, and in-store kiosks that simplify the purchasing experience. This one-of-a-kind event will feature two content tracks focused on the 2025 theme “Smart Tech, Smarter Supply.” The first will focus on consumers and how technology impacts them, while the second will look at the impact new technologies have from an operational standpoint for chicken companies, retail and foodservice.