Conejo Deals was founded by siblings Rob Jaffe and Wendy Jaffe in 2010, serving the Conejo Valley (California) community. conejodeals They claim to have featured over 2,000 local businesses and served more than 60,000 local residents. conejodeals One of their core values is giving back — through a “Give Back Program” they say they have donated over $400,000 to local schools and non-profits. conejodeals They describe their business model as a “matchmaker” between residents and local businesses — offering deals (40-90% off) to help consumers try a business, and helping businesses reach new customers. conejodeals.