Eat the Frog. Build Better Habits. Focus on What Matters.
Frog It is a productivity app designed around one powerful principle: "If it's your job to eat a frog, it's best to do it first thing in the morning." — Mark Twain
Stop drowning in endless to-do lists. Frog It gives you a calmer place to work — built around the things that actually move you forward.
Today: Your Frogs
Three tasks. Your most important work for the day, front and center. The limit isn't a restriction; it's a feature that prevents decision paralysis and keeps you focused on what truly matters. If your day gets crowded, Frog It nudges you to pick the three frogs that matter most.
Later: A Quiet Inbox
Capture ideas, future tasks, and side quests without cluttering your focus. Star the ones you want to tackle tomorrow — they'll automatically promote to Today when the day rolls over.
Build Lasting Habits
Create repeating habits with flexible schedules — daily, every few days, or weekly. Track your streaks, stack habits, and choose from curated templates to get started quickly.
Set Goals That Pull You Forward
Define what you're really working toward, then link the habits and tasks that get you there. Every action has a reason behind it.
AI That Notices What You Miss
Once a week, you get a short, personal insight pulled from your habit and task patterns — what you sustained, what slipped, what's worth noticing. When you add a new goal, Frog It can also suggest habits tailored to it. Powered by Gemini and fully optional — turn it off anytime.
Always at a Glance
Home Screen and Lock Screen widgets put your frogs and habit progress where you'll see them — no app launch needed.
Seamless Sync
Your tasks, habits, and goals automatically sync across all your Apple devices via iCloud.
Beautifully Simple
Clean, intuitive interface with full dark mode support and LiquidGlass design on iOS 26+. No overwhelming features, no complicated menus — just you and your frogs.
Why Frog It?
Unlike bloated task managers with endless features you'll never use, Frog It embraces beneficial constraints. The 3-task limit on Today isn't a limitation — it's what makes the app work. It forces you to prioritize ruthlessly and act decisively.