RunBack is a behavioral fitness app that helps you build running habits through financial accountability
RunBack is a behavioral fitness app that helps you build running habits through financial accountability. You set running goals, pledge refundable money, and earn it back only when you follow through — verified automatically via Strava.
No gambling, no betting, no luck — just your own money and your own effort.
RunBack turns procrastination into consistency using behavioral science:
Connect with Strava and set goals like “10km by Friday.”
Add a refundable commitment (e.g., $20).
Complete your goal and get your money back.
Miss it? You’ll complete a reflection or smaller run to recover your funds.
RunBack’s clean design, smart reminders, and ethical refund system help you stay motivated and consistent — one run, one refund at a time.