EVO: lifestyle planner

EVO is a behaviour-change app built on the science of neuroplasticity:
small repeated actions, guided correctly, reshape who you are. Neurons
that fire together, wire together — when practice is steady and humane,
not when guilt drives all-or-nothing streak anxiety.

What makes EVO different is the COACH. Each day's task is reviewed by
a domain-expert AI — not a generic chatbot — that anchors on the plan
you're following and fits every suggestion to the life you actually have.

DOMAIN-AWARE COACHING
Pick the right kind of coach for each practice:
  - Diet - reviewed by a registered-dietitian persona
  - Exercise — strength & conditioning specialist (CSCS)
  - Exam prep — learning scientist with active-recall expertise
  - Sleep — CBT-I trained sleep scientist
  - Meditation - secular mindfulness teacher
  - General - evidence-based behaviour coach

THE WHOLE PICTURE, NOT JUST TODAY
The coach reviews based on your full progress: every completion in
your plan series, plus the lifestyle context around it (other tasks,
rest days, recent reviews). Recommendations fit BOTH your goal and
your real schedule — not generic advice.

FREE TIER (no card required)
  - Up to 30 AI coach reviews per month (soft cap, never a hard wall)
  - All six domain personas
  - 14-day coach memory window
  - Day-by-day stats dashboard

PLUS — 99 THB / month
  - Unlimited reviews
  - Follow-up chat — keep asking the coach questions after a review
  - 30-day memory window
  - Still on our light AI model

PREMIUM — 199 THB / month  |  1,990 THB / year (save 17%)
  - Flagship AI model (deeper, more specific reasoning)
  - 90-day memory - the coach remembers a full quarter of your behaviour
  - Plan progress reviews anytime
  - Evening coach notifications
  - Full coach dashboard with shareable progress
  - Same-domain history injection on every review

7-DAY FREE TRIAL for first-time subscribers on Plus or Premium.

HUMANE BY DESIGN
  - Returning after a gap is celebrated, not punished
  - Intentional rest days are first-class behaviour
  - Missed days are information, not moral failure
  - Streaks appear only as optional feedback

Subscription terms
Plus: 99 THB / month. Premium: 199 THB / month OR 1,990 THB / year.
Subscriptions auto-renew at the end of each period unless cancelled
at least 24 hours before. Manage or cancel in Settings → Apple ID →
Subscriptions. Free trial converts to paid automatically unless
cancelled before the trial ends.