BTHD

BTHD (Bigger Than Hoop Dreams) is an 
AI-powered athlete transition and 
transformation platform helping athletes
prepare and navigate life after sport.

80% of professional athletes are 
unprepared for life after competition. 
BTHD was built to change that.

YOUR JOURNEY, FOUR STAGES:

01. Identity Assessment
Discover your athlete archetype through 
a sport-specific behavioral assessment. 
Understand your core strengths and what 
makes you exceptional beyond the game.

02. AI-Powered Career Analysis
Your personalized transition roadmap 
built from verified career data and 
real market pathways.

03. Leadership Development
Build the skills and mindset for 
off-court/field excellence, grounded in 
your elite discipline and drive.

04. Legacy Building
Wealth literacy, philanthropic impact, 
personal brand development, and mentor 
network access.

BTHD AI COACH
Your proprietary AI coach guides you 
through every stage, personalized to 
your archetype, your sport, and your goals.

HUDDLE
Connect with a community of athletes 
on the same journey. Real conversations, 
peer support, and live sessions.

BUILT BY AN ATHLETE, FOR ATHLETES
Founded by a former U SPORTS student-athlete, 
NBA Basketball Without Borders alumni, 
Toronto Raptors player development 
professional, and corporate and tech leader 
who lived this transition firsthand.