TrueHue: Paint Scanner

TrueHue is the honest paint color scanner. Where every other app guesses, TrueHue tells you when the lighting is lying — then verifies your color with the iPhone flash. No $99 colorimeter to buy and carry.

WHAT MAKES TRUEHUE DIFFERENT

• Refusal coaching: under warm bulbs, dim rooms, or harsh shadows, TrueHue refuses to give you a wrong answer. Move to better light, or use Verify with Flash to keep going.

• Patent-pending flash verification (Plus): the iPhone torch becomes a known light source, so you get a steadier read even in a 2700K incandescent room. (US Provisional Application No. 64/055,724.)

• 19,900+ wall-paint colors from 12 major brands: Sherwin-Williams, Benjamin Moore, Behr, Valspar, PPG, Farrow & Ball, Dunn-Edwards, KILZ, Dutch Boy, Vista, Colorhouse and IKEA — with cross-brand matches. Plus Pantone, RAL and NCS cross-reference for designers.

• Honest numbers, not false precision: every match shows its exact color difference (ΔE) and Light Reflectance Value (LRV). Catalog colors are sRGB-derived, so TrueHue always points you to a physical swatch before you buy — that's the honest part.

• Powered by Apple RoomPlan: scan a room with LiDAR and get wall area, automatic window/door cutouts, and per-room paint estimates. Buy the right amount, no leftovers.

WHAT YOU CAN DO

• Scan any wall, surface, or fabric and get the closest wall-paint match in seconds
• Save unlimited palettes and projects for organizing color schemes
• Get touch-up reminders so you reorder before the can dries out
• Order a peel-and-stick sample to confirm before you commit to a gallon
• Pantone, RAL, and NCS cross-reference for designers
• Color of the Year hub from major brands

PLUS UNLOCKS (Subscription)

• Verify with Flash — patent-pending torch verification (US App. No. 64/055,724)
• Photo Extraction — drop in any photo, get a 5-paint palette
• AR Visualizer — preview paint on your walls with sheen control
• Multi-illuminant preview — see paints under warm bulb, daylight, and cool LED, with a metamerism warning
• Daily palette tuned to your taste
• Mood search — type "calming bedroom" and get matched palettes
• White-card calibration for the most accurate scan
• Cutout-aware paint estimates (RoomPlan window/door subtraction)
• Color harmony suggestions per saved color
• Designer tools — white-label spec PDFs and multi-client projects

PRICING

• TrueHue is free to download
• Plus Monthly: $4.99/month with 7-day free trial
• Plus Yearly: $29.99/year with 7-day free trial (save 50% vs monthly)
• Plus Lifetime: $59 one-time, no subscription

PRIVACY

TrueHue scans happen entirely on your device. Camera frames never leave your iPhone. No third-party tracking SDKs; no IDFA. Your palettes and projects stay on your device.

———

Built by Finn Digital LLC. Questions or feedback? [email protected]

SUBSCRIPTION TERMS

TrueHue Plus subscriptions renew automatically at the same price unless cancelled at least 24 hours before the end of the current period. Payment is charged to your Apple ID at confirmation of purchase. Any unused portion of a free trial is forfeited when you purchase a subscription. Manage or cancel anytime in Settings > Apple ID > Subscriptions.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Terms of Service: https://finndigital.net/truehue/terms.html
Privacy Policy: https://finndigital.net/truehue/privacy.html